Numbers Behind Facebook

Twenty percent of all internet page views involve the social networking site Facebook. Females log on to the location much more typically than males do, and North american girls between the ages of 18 and twenty four ar the most active Facebook demographic of all, accounting for roughly 5 % of all Facebook users or roughly 25 million accounts.
North America is quickly moving toward Facebook saturation. it's been estimated that over half of all North Americans have Facebook accounts. Europeans aren't way behind them: 27.5 % of all Europeans have Facebook accounts. 
nonetheless North Americans and Europeans along account for fewer than twenty % of the world's population, feat the remaining eighty and % as a potential base for client growth. If Facebook wants to keep expanding, it'll got to specifically target more thickly settled markets in Asia and South America.
Facebook's main supply of revenue remains advertising. two of its three biggest advertisers ar Zynga and Electronic Arts, the companies behind many of Facebook's preferred games. alternative prime advertisers embody Proctor & Gamble, AT&T, american categorical, Microsoft, Groupon and Walmart.

What Drives Facebook Participation?

Facebook participation is principally driven by gender and also the demand for recreation.

Women on Facebook:

One of the standard female Facebook user's favorite activities is uploading images on to the website. Females upload and are labelled in overrun double ads several images as males. In an average year, women upload 347 photos while men only upload 179. the average female Facebook user is labelled in seventy three photos while the average male Facebook user is just labelled in 35.

Games on Facebook:

Facebook offers services through that its account holders should purchase virtual product for games and to administer as gifts to other users. In 2012, 27 million Facebook users bought virtual product through the social networking site for a complete expenditure of $810 million. about 5 million of that amount was spent on virtual product used in Facebook's hottest games.

Facebook's most active game computer user is Zynga with four out of the top 10 hottest games: Cityville, American state Jones, Words With Friends, and Empires and Allies. Playdom (Garden of Time), Electronic Arts (The Sims), Double Down (Double Down Casino), Buffalo Studios (Bingo Blitz), Playtika (Slotomania) and Wooga (Diamond Dash) account for the opposite six.

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